Fishlabs, a developer of premium 3D mobile games, is now delivering its mobile games to end users from now on via email; eliminating the high data transfer costs often charged for downloads by mobile operators.

Fishlabs is the first vendor worldwide to offer hassle and cost free delivery of mobile games to its customers.

Before, depending on the type of mobile data-plan, charges for downloading a mobile game via mobile network can exceed the price of the game itself.

In the opinion of experts at this year's Games Developer Conference Mobile in San Francisco, these high and hidden data transfer charges are one of the main reasons for the slow growth of the mobile gaming market in 2007.

Data traffic costs are often particularly high for prepaid card users, to which the predominantly young mobile gaming target group belongs.

Fishlabs CEO and co-founder Michael Schade said, "Because our high quality 3D Java games have sophisticated graphics and offer several hours of gameplay, they can be up to a megabyte in size, which is relatively large. So as of now we are offering hassle and cost free delivery of our mobile games as e-mail attachments. The mobile game can then be transferred quite simply from the PC to the mobile phone via data cable or Bluetooth connection. This means that our customers not only save on data transfer costs, they also have a backup copy if the game is accidentally deleted or the mobile phone software is updated."